Using Emotional Connection to Boost Air National Guard Recruiting
Improve recruitment by making content local and immediately actionable
The Challenge
Improve their website experience and increase recruitment leads.
The Results
We built a rich and immersive world in a responsive-design site that spoke directly to the ambitions of prospective airmen. By including localized job listings, the experience became more personal and immediately actionable.
In addition, we incorporated admin tools to make job listing management considerably easier enabling up-to-date, fresh content. Adoption was incredibly high and recruitment leads soared compared to the five-month period prior to launch.
Services Used
Technologies Used
- Salesforce
- Adobe CEM
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Application Design & Implementation
