Using Emotional Connection to Boost Air National Guard Recruiting

The Challenge

Improve their website experience and increase recruitment leads.

The Results

We built a rich and immersive world in a responsive-design site that spoke directly to the ambitions of prospective airmen. By including localized job listings, the experience became more personal and immediately actionable.

In addition, we incorporated admin tools to make job listing management considerably easier enabling up-to-date, fresh content. Adoption was incredibly high and recruitment leads soared compared to the five-month period prior to launch.

Services Used

Technologies Used

  • Salesforce
  • Adobe CEM

Explore More of Our Work

Application Design & Implementation

We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. If you want to change your cookie setting, please see the ‘how to reject cookies’ section of our Cookie Policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

I Accept Cookies